Oxbow Animal Health specializes in providing nutrition and care products for small pets. To enhance their digital engagement and drive sales, I designed a cohesive email campaign focused on building customer loyalty and promoting their key product categories. Each email was carefully crafted to work together, guiding recipients through a journey that highlights the brand’s commitment to pet health. From a warm welcome email introducing Oxbow’s values to focused promotions on food, treats, and enrichments, the campaign creates a balanced blend of education and encouragement to purchase. The emails not only showcase the brand’s offerings but also utilize engaging visuals, compelling calls-to-action, and thoughtful segmentation to resonate with pet owners and inspire action.