I set out to redesign the Cado website with a fresh approach, transforming it into an inviting, joyful space for health-conscious dessert lovers. While Cado’s avocado-based, dairy-free ice cream is already a distinctive product, the site needed a boost in personality and storytelling to keep visitors engaged. By building on Cado’s branding and introducing playful elements, I aimed to capture the lighthearted delight of eating ice cream. The result is a website that encourages customers to explore guilt-free options and enjoy Cado’s unique flavors through an immersive and fun online experience.