Fulton & Roark creates luxury, portable fragrances. Known for their precision-crafted solid colognes, they offer a grooming experience that blends style, functionality, and convenience. To elevate their online presence, I developed engaging email and ad designs to drive traffic. Additionally, I redesigned their website to create a more seamless and user-friendly experience, reflecting a new tagline, "Effortless Grooming, Wherever Life Takes You." As part of the project, I also created the “Find Your Fragrance” quiz, a personalized experience that guides users to their ideal scent.